Neelanand Baba character used to promote New Movie

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Viacom18MotionPictures and Mumbai based agency New Clear Ideas have launched an innovative way to market their upcoming movie Dharam Sankat Mein which has a trailer to be released in March 5th 2015. The movie stars Naseeruddin Shah – the well-known film actor of India, and his role in the film is a religious leader.

Using Naseeruddin Shah’s character in the movie – of a religious leader – the campaign has recreated a religious cult as a pre-launch leading up to the movie’s trailer. The campaign has a twitter page and a Facebook page to promote the film.

Dharam Sankat Mein’s trailer launches worldwide on the 5th March 2015.

Dharam Sankar Mein stars Paresh Rawal, Annu Kapoor and Naseeruddin Shah – three evergreen Bollywood actors. It will be Paresh Rawal’s return to the silver screen after a long hiatus

The movie’s subject is a focus on a man’s dilemma around personal loss and faith – a subject which won great acclaim for Paresh Rawal in Oh My God!
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