Neelanand Baba character used to promote New Movie


Viacom18MotionPictures and Mumbai based agency New Clear Ideas have launched an innovative way to market their upcoming movie Dharam Sankat Mein which has a trailer to be released in March 5th 2015. The movie stars Naseeruddin Shah – the well-known film actor of India, and his role in the film is a religious leader.

Using Naseeruddin Shah’s character in the movie – of a religious leader – the campaign has recreated a religious cult as a pre-launch leading up to the movie’s trailer. The campaign has a twitter page and a Facebook page to promote the film.

Dharam Sankat Mein’s trailer launches worldwide on the 5th March 2015.

Dharam Sankar Mein stars Paresh Rawal, Annu Kapoor and Naseeruddin Shah – three evergreen Bollywood actors. It will be Paresh Rawal’s return to the silver screen after a long hiatus

The movie’s subject is a focus on a man’s dilemma around personal loss and faith – a subject which won great acclaim for Paresh Rawal in Oh My God!