Viacom18MotionPictures and Mumbai based agency New Clear Ideas have launched an innovative way to market their upcoming movie Dharam Sankat Mein which has a trailer to be released in March 5th 2015. The movie stars Naseeruddin Shah – the well-known film actor of India, and his role in the film is a religious leader.
Using Naseeruddin Shah’s character in the movie – of a religious leader – the campaign has recreated a religious cult as a pre-launch leading up to the movie’s trailer. The campaign has a twitter page and a Facebook page to promote the film.
Dharam Sankat Mein’s trailer launches worldwide on the 5th March 2015.